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Atolla is a skincare company that makes custom products and provides personalized guidance 
through a patented machine learning algorithm. I was the creative lead for Atolla’s rebrand in November 2020 and moisturizer and cleanser launch March 2021.


NYC   2021

PHOTOGRAPER — Aileen Son
PROP STYLER — Samantha Margherita
DESIGNER — Maud Passini
ROLE:
BRAND DESIGN ART DIRECTION PRODUCT DESIGN WEB DESIGN STRATEGY



New Logo and Packaging 



As the first and sole creative hire during my time at a seed-stage D2C startup of less than 10 employees, there was a lot to work on.

Here are the highlights—
✿ New Brand Identity + Logo
✿ New Packaging
✿ New Website (E-comm & Digital Product)
✿ Updated Brand Comms
✿ 2 On-set Photoshoots
Mark