Atolla is a skincare company that makes custom products and provides personalized guidance through a patented machine learning algorithm. I was the creative lead for Atolla’s rebrand in November 2020 and moisturizer and cleanser launch March 2021.
NYC / 2021
COLLABORATORS
Photography / Aileen Son
Prop Styling / Samantha Margherita
Designer / Maud Passini
As the first and sole creative hire during my time at a seed-stage D2C startup of less than 10 employees, there was a lot to work on.
Here are the highlights—
✿ New Brand Identity + Logo
✿ New Packaging
✿ New Website (E-comm & Digital Product)
✿ Updated Brand Comms
✿ 2 On-set Photoshoots
